Gangchen · White Swan Picking Y →φ≈i Mooncake, YYDS!
Significant results i♣↔n all staff marketing, ♣φHong Kong Chen mooncake s←"ales hit a new historical hi↔β• gh

The Mid-Autumn Festival is approachi>Ω∑ng. Facing the peak sales se ✔↔​ason before the festival, Gangchen Ho♣ σ tel, together with White Swan Hote•₹®l, jointly launched the brand of ​™πGangchen White Swan Moon Cake, w >hich was widely recognized ≤♥by the market, and set a new ©©record for moon cake sales.
As an extension of the ♥→✔γbrand and a breakthrough εΩ÷point for sales revenue growt≈←γ☆h in the marketing departmen×← t, Gangchen Hotel seized the opportunit↑✔↕‍y and actively deployed mooncakes, sett←¶→γing a sales target o™"γf 12000 boxes and a full staff€Ω₩β marketing plan. Relying on the↔☆  brand advantages of White Swan≈↓§♥ and Gangchen hotels, as well as th♦&e customer marketing≠& $ channels of Beigang Group, the hote≈♠←✔l encourages all employees to act∏‍ively explore their resour♠" ces and innovate onlδ λine and offline marketing method∏<✘σs. In addition to cre≠★ΩΩating traditional Mid γ↓•Autumn Festival promotional posters, it↕®× also creates a stron↑ £♠g atmosphere for mooncake sales thr←βough a series of marketing measures ↔✔₽such as WeChat marketing tweeλπts, organizing mooncake tasting activit↕₽≈ies, and unit cafeteria disp$∏Ωlays.
In the end, all staff ↔ ★marketing became the winning weapoα×™n in this sales campaign. As of Septemb‌™<er 6th, it was sold out 15 days i✔ α♠n advance, with a year-on-year incre¶✔₹÷ase of 447.59% in saleσ→ •s volume. The popularity$λ÷, sales volume, and reputation of the h"¥¥↕otel were all successful, laying a soli₹‍d foundation for building a fπ×€§irst-class hotel brand.

Wen/Liao Ping
Image/Gao Yaobin